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Each card possesses an RFID chip that holds the customer's data. Each time a card is used, the date, time and specific ID number of the card is recorded. You can now follow how many times a card is used at your venue and how much money a specific customer spent and on what. You will also retain the customer’s contact details for your own advertising and promotional campaigns.
And as a global product, promoted and sold worldwide, the City Passport provides your venue with a far greater advertising reach than previously possible, increasing footfall and revenue.