Direct Marketing Toolkit

Direct Marketing Toolkit


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The mobile Direct Marketer's Toolkit includes 27 tools to help you plan and analyze direct marketing programs and activities. It is designed for business owners and marketing executives looking to develop more effective direct marketing programs to increase sales and attract and retain profitable customers. It includes B2B and B2C direct marketing applications, financial analysis and interactive tools for marketer who needs to be able to do on-the-go planning and analysis on a wide variety of topics: campaign planning, direct mail, lead generation campaigns and lead forecasting and management and nurturing, ROI and breakeven analysis, telemarketing, e-commerce, email marketing, social media, digital marketing, direct response television, and more. Note: these are only a fraction of the more than 150 planning and analysis tools available on our website.

The following tools are included in the kits.

1. Sample Size Calculators (3 different calculators for mail testing and surveys)
2. Customer LTV (Life Time Value) Calculator
3. Customer NPC (Net Present Value) Calculator
4. Campaign Sizing Tool
5. Simple Marketing ROI Calculator
6. Campaign ROAI (Return on Advertising Investment) Calculator
7. Campaign Results Calculator
8. Inquiry Campaign Size Calculator
9. Lead Calculator – Based on Known Revenue Goal
10. Mail Testing Financial Analysis Calculator
11. Direct Mail (Solo Mail or Catalog) Package Production Cost Estimator
12. Email Campaign Monthly Lead Flow Planning Calculator
13. Email Campaign ROI Analysis Tool
14. Email Response Rates Chart
15. E-Commerce Email ROI Calculator
16. CPI CPL (Cost per Inquiry, Cost per Lead) Campaign Breakeven Calculator
17. Direct Order Direct Marketing Campaign Breakeven Calculator (all media types)
18. Direct Marketing Campaign Average Order Value Breakeven Calculator
19. Pay-Per-Click Advertising ROI Calculator
20. Banner Advertising Breakeven ROI Calculator
21. Website Breakeven ROI Calculator
22. Social Media BE ROI Calculator
23. Telemarketing ROI Calculator – Based on Known Universe
24. Telemarketing ROI Calculator – Based on Know Revenue
25. DRTV Ad Allowable & Media Efficiency Ratio Calculator
26. DRTV Income and Cash Flow Calculator
27. DRTV Campaign ROAI Calculator
28. B.A.N.T. Criteria Chart
DWS Associates (D.B.A "DWSA Software")
End-User License Agreement

This license statement and limited warranty constitutes a legal agreement ("License Agreement") between you (either as an individual or a single entity) and DWS Associates (D.B.A. "DWSA Software") for the software product named "(Enter Product Name Here)" ("Software Product"), including any software, media, and related on-line, printed or electronic documentation. By installing, copying, or otherwise using the Software Product, you agree to be bound by the terms of this License Agreement. If you do not agree to the terms of this License Agreement, do not install, copy, or use the Software Product.

This license agreement shall supersede any verbal, or prior verbal or written, statement or agreement to the contrary.


Visit our website to see the details on software licensing, ownership and use:

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  • Version


  • Updated

    2017-08-11 01:26:14

  • Developer

    DWS Associates

  • Compatbility

    Android 2.3+

  • Category


  • Source

    Google Play


Previous Versions


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