Kim Soon Lee
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The outbreak of the Oil crisis in the late 1970s, coupled with changes to the rulings of chemical transportation then dealt a heavy blow to Kim Soon Lee's fortunes. Seeing a dramatic drop in the demand for its mainstay business, Mr Lim turned to try his luck in the heavy equipment transportation market, something he had never done before. With great determination to succeed and assisted by the boom in the construction market then, Mr Lim not only turned the tide against him but managed to build up a credible vehicular fleet. By the late 1980s, Kim Soon Lee had possessed a fleet of 12 prime movers, 25 trailers and 8 lorry cranes and became a respected name in Singapore's transportation market, with a speciality in the transportation of bulky and out of gauge cargoes.