Adidja Azim Palmer (born 7 January 1976) better known as Vybz Kartel, is a Jamaican reggae dancehall recording artist, record producer and entrepreneur. Some of his singles include "Clarks", "Ramping Shop", "Dancehall Hero" and the Major Lazer collaboration "Pon De Floor".
Kartel started his career as a teenager in 1993 with his first recording "Love Fat Woman", released on Alvin Reid's label "One Heart", using the moniker "Adi Banton", an homage to Buju Banton. Palmer was later part of the three-member group "Vybz Kartel", keeping the name after the group split up, and became a protege of Bounty Killer, for whom he claims to have written nearly 30 songs, including "Gal Clown".
Vybz Kartel rose to prominence in 2003 after a string of hits in Jamaica.
He established his own label Adidjahiem/Notnice Records with his business partner and producer Ainsley "Notnice" Morris. In 2010, he released his album Pon Di Gaza 2.0 on Adidjahiem/Notnice Records in collaboration with Tads Record Inc. In Spring 2011, Vybz Kartel released an album on Mixpak Records entitled 'Kingston Story' with Brooklyn hip hop/electro producer Dre Skull. From the beginning to midst of his ongoing career, Kartel released a number of albums through the UK based label Greensleeves Records, such as 'Up 2 Di Time', 'More Up 2 Di Time', J.M.T. and more.
Kartel has worked on collaborations and remixes with hip hop and R&B musicians Jay-Z, Rihanna, Missy Elliott, Busta Rhymes, M.I.A, Pharrell Williams, Kardinal Offishall, Akon, Jim Jones, Lil Wayne and Eminem.